A Conundrum: What book cover designs appeal to readers?

Authors published by the big five consult multiple cover artists and promotional experts to determine the graphics on the cover of their next big release. Staffs also take over decisions about an author’s story elements, blurb, taglines, and marketing strategy. We staffless Indie authors decide how to present our unique stories to readers using research, peer advice, and gut instincts. The process is scary and exhilarating. My design for Cézanne’s Ghost, begged for a pen/pencil drawing of my heroine. I knew I wanted to use one of Cézanne’s paintings for part of cover and I wanted my heroine’s ghostly face in the picture as well. To blend those two elements, I needed an illustrator. So I foun

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