NEED HELP MARKETING YOUR BOOK? BETTER ASK A FOOL!

Book sales are abysmal, and the ‘normal’ ways we counted on to reach buyers, don’t work anymore. Facebook has failed us (in too many ways to count) and Twitter has been taken over by politicians and other strident folk. Bookbub is picky and expensive. Amazon keeps changing its algorithms and rips off reviews. We put time and effort into book signings, but sales are few. Yes, we must build e-mail lists, but we must also broaden our readership beyond those who ‘know’ us. Clearly we’re going to have to test odd, new ways to get books in the hands of readers. What more fitting month to start than foolish April? So I’ll get us started with out-of-the-box thinking. After all there’s nothing more

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