BOOKSIGNING FOLLY #5: NO FOLLOW-UP

So, you’re tired from standing for six hours. You get home, have a glass of wine, and wonder why you weren’t writing instead of selling. Good question. If you didn’t get the sales and connect with potential readers, you’ve wasted your time. Rethink the event for the next year. My sense is: If you can’t improve the book signing event for the following year, don’t go back to the same site if you didn’t sell or connect or collect e-mails. Recently I ‘signed’ at a book signing with 35 other people, in a room connected to a major city library. While I have to thank the organizers for all their hard work, the salient point is: No one came. And if you think about it, after the fact, library c

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