Booksale Flubs: Folly #1 – Bad Location

I’m planning a book sale to celebrate the release of BAD LIES, a suspense story about two Americans, a golfer and a geologist, stumbling into danger in Italy. I enjoy setting up book sales in my community, because I gain new readers, but even more important, I shine a light on my town. This isn’t my first book sale/rodeo, and I’ve learned a thing or two about how to run them. Today, I’ll share one of five of my former follies. Folly One: Not Drilling down on Location, Location, Location Authors regularly hold signings in bookstores and libraries, but in both of those venues the competition with other authors is off the charts-books abound! You’ll see in Example #2, below,

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